#1fortheplanet: making a little go a long way.

Earth Day was different this year. Instead of enjoying the great outdoors, we were largely living vicariously through our camera roles, posting pretty photos from years past, longing to get out and explore again. At Mapsosupply, things were different too. Unable to produce the Earth Day Tee shirts we had been long anticipating, we found ourselves scrambling the night before the big day to decide how to proceed. How could we do something impactful so last minute?

The answer turned out to be what we coined the #1fortheplanet challenge.

The rules were simple:

1. Donate $1 (or more) to the Nature Conservancy

2. Post your favorite photo of the outdoor

3. Challenge 3 friends to do the same

We ran the challenge for a week, not knowing what to expect. In the end, we were able to raise $625 for The Nature Conservancy, seemingly out of thin air. This organization is tackling the world's most pressing environmental challenges through purposeful, effective, and research-backed methods, and we were thrilled to be able to support them. What started as a last-ditch effort had turned into a meaningful contribution to a cause we care deeply about.

For us, this experience proved a couple of things. First, a little really can go a long way. Alone, a $1 donation has very little impact. When people come together, however, hundreds of $1 donations really do make a difference. Second, we really couldn't do it without you. It is only because of your support and engagement that we are still around, still doing what we love, and we appreciate that beyond words. The same way one dollar makes a difference so does one like, one comment, one share, one purchase, one referral. It really is the little things in life.

So thank you, once again, for your support. We love supporting causes we care about and are thrilled to see that you all do too.



Maplewood, NJ